How do mid-level professionals who've previously interned at large corporations view the job market now? What is the experience of young adults who move from a town to a city for work? Here are some examples of qualitative research questions: Usually, the research question is deliberately broad so people can provide varied answers based on their subjective experiences. Qualitative analysis typically answers a question about an individual's feelings towards a situation or object. Qualitative and quantitative research questions have different contexts, intentions and scopes. Here are some examples of differences between them: Research question Qualitative and quantitative analysis each have unique features to offer within a research project. Read more: What Is Quantitative Analysis? Qualitative vs. For this reason, people use numerical data for quantitative analyses, which can either support or refute the research question or hypothesis. Researchers use this method when they want tangible, substantial data about a particular topic. Quantitative analysis uses statistical information or other mathematical processes to assess a situation and better understand the actions of a group. Related: Types of Qualitative Research: Definition and Examples What is quantitative analysis? If analysts can access certain statistical information, such as the age, gender or geographic locations of the respondents, they can use it to get more information about the responses. For this reason, qualitative analysis usually involves more written descriptions than numerical information.
Researchers typically use this method to discover why a group of people have a particular opinion or experience life in a certain way, by studying their motivations, emotions and behaviors. Qualitative analysis helps data analysts interpret the thoughts and subjective experiences of a group for a particular situation. In this article, we define qualitative and quantitative analysis, describe the key differences between them and list some important benefits of using both methods. It's important to learn the differences between them so you can decide which approach best fits your type of work. People in many fields use both methods, including marketers and academic scholars. Qualitative and quantitative analysis are two methods of data analysis that can help you structure your research projects and get helpful results.